Jeter Cotton
Director of Project Management. I turn messy agency operations into simple systems, and build AI agents that take the admin off my team's plate.
What I've built
Grab a card and move it to another lane.
Nine years at Primitive
A marketing and digital services agency with 30+ employees and 60+ active clients.
- Nov 2025 – Now
Director of Project Management
Primitive
I lead the PM function across 60+ client engagements, manage the PM team, and own sprint standards, ClickUp architecture, and utilization analysis against the 80% company goal.
- Jul 2024 – Nov 2025
Lead Project Manager
Primitive
I built the PM department from zero, cut non-billable hours by over 20%, and built 9 AI agents that save the team 15+ hours a week.
- Nov 2022 – Jul 2024
Lead Account Manager
Primitive
I managed 40 accounts worth about $1.14M a year and kept 95% of them year over year.
- Sep 2020 – Nov 2022
Senior Product Owner
Primitive · Product Owner until promoted
I owned the roadmap for 35 software and website projects and shipped about 70 releases, 90% on time.
- Dec 2017 – Sep 2020
Project Manager
Primitive
I delivered about 65 projects a year, 90% on time and on budget.
- 2013 – 2017
Technical Director & A/V Coordinator
Redeemer Church & Indiana Avenue Baptist Church
I ran weekly live production and trained a volunteer crew of 20+.
How I work
When I joined Primitive in 2017 there was no PM department and no consistent time tracking. I built both, and I've kept rebuilding the way work moves through the agency as it has grown.
I look at where hours go and where handoffs break before I change anything. Then I make the fix simple enough that people keep using it, and I automate the admin so my team can focus on clients.
Before agency work I ran live production for two churches, which taught me that a good system is one people can follow under pressure.
What I bring
Project & program management
- Portfolio and resource management
- Capacity planning
- Agile / Scrum
- Scope, budget, and risk
- Stakeholder management
- PMO setup
Operations
- Process improvement
- Change management
- KPI and utilization reporting
- AI workflow automation
- Hiring and team leadership
Tools
- ClickUp and Claude
- Jira and Asana
- HubSpot
- Google Workspace
- Figma
Let's talk
I'm open to director-level delivery and operations roles, remote or in Lubbock.